June 16, 2008

Gimme gimme "more"

I have all kinds of problems with this ad. To begin with, everyone knows chicken strips is two words. I mean, right?


But the funnier bit is what's circled. Quotes around "numbers" — don't look "directly" at them!! Three words: Spell it out. When numbers touch numbers and it looks awkward, you always spell it out!

And finally, what's a Swee Treat? Or is it Sweet Reat? Either way, I'm a bit concerned.

Thanks to K, who has apparently become an operative for YSV against his better judgment.

2 comments:

Anonymous said...
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Alex Headrick said...

I have a feeling "Chickenstrips" was born of someone too lazy to find a way to cram a space into an already full line of text in Illustrator. Not cool. And my only guess about "2" 20-oz. beverages is that they actually deliver one 40-oz beverage. Hopefully OE. And to think I once had such love for Papa John's online delivery service.