I have all kinds of problems with this ad. To begin with, everyone knows chicken strips is two words. I mean, right?
But the funnier bit is what's circled. Quotes around "numbers" — don't look "directly" at them!! Three words: Spell it out. When numbers touch numbers and it looks awkward, you always spell it out!
And finally, what's a Swee Treat? Or is it Sweet Reat? Either way, I'm a bit concerned.
Thanks to K, who has apparently become an operative for YSV against his better judgment.
June 16, 2008
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2 comments:
I have a feeling "Chickenstrips" was born of someone too lazy to find a way to cram a space into an already full line of text in Illustrator. Not cool. And my only guess about "2" 20-oz. beverages is that they actually deliver one 40-oz beverage. Hopefully OE. And to think I once had such love for Papa John's online delivery service.
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