NO!

People are hyphenating everything these days.

"It ranks number one in celebrity men’s brands for the four-weeks tracked."

No! Four-weeks? No. All I have to say is no.

A prime example of the energy-zapping passive voice

In an average week, TV is being watched by about 43 million in this audience and radio is being listened to by 37 million.

Nooooooooooes!

Let's recast that and put some oomph back in:

In an average week, about 43 million in this audience watch TV, and about 37 million listen to radio.

-------

On a related note, OMG, I'm sorry for never posting anymore. I really want to try harder, as I continue to see "good" examples of terrible offenses daily.

I Propose

To eliminate the following phrases from our paper:

- "Case in point:..."
- "...for the (fashionable/celebrity/eco-friendly etc.) set"
- "de rigeur"
- "To wit,..."
- Any instance of calling someone a "social" instead of a socialite. Because huh?